What to choose Offline marketing or Online marketing ?

Posted By: KP On April 29, 2009 Under Internet, Online Advertisement, Web Master Categories


When you set up a new website you need to make it famous in market.You can do marketing two ways online or offline ? Here I am giving some point from which you can decide which of marketing will give you best output with less input . i.e Amplified output

Go for Online marketing like CPC Ads (Adwords) , Forums ,Press releases :

  • When your target audience is globally distributed or a perticualr country
  • When you need traffic with PR

Go for offline marketing like paper distributing,TV ads etc.

  • When your target audience is located in very small area compared to world
  • When your content is targeting particular region/state not even whole country
  • When you don’t care about backlinks and PR but you just need good visits
  • When your budget is low and you can’t pay in dollars

Be more precise what the content is? social appeal or some social network or some web application or software?

This will decide your marketing way.What to say more hiring a marketing guru will say better than me!



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