Vodafone zoo zoo are most successful advertise campaign by company O & M for Vodafone. There was a clearly seen TRP increase when the ads were being broadcasted. Zoozoo got such high fame, they got a place in people’s heart.
Looking to the fame Mumbai traffic police has decided to use zoozoo character to promote traffic rules. They do believe this will increase awareness in people about traffic rules.
The department have talked with Vodafone for copyright sharing , also the O & M has started working on new zoozoo. You will see zoozoo soon on roads telling you wear helmet , don’t drive after drinking. If you are driving in Mumbai you will see live zoozoo on roads soon. Also they will do some concerts , they will appear in some programs like Mumbai police annual celebration or some other award programs.
ZooZoo will promote traffic signs and rules. Let’s see how successful this new creative try of more creative zoozoos will go.
It is notable that zoozoo are not animated characters but real humans having less height or kids.
Mumbai police caught over 31000 people who had drunk when they were driving. Now it would be great to see when zoozoo will appeal you to not to do so.