In hotels , malls and other public places you might be seeing one LCD screen displaying advertises.Live Media is new advertising chain in India.The chain is currently displaying ads in Delhi,Ahmadabad,Pune,Mumbai,Hyderabad ,Banglore etc cities.I saw the screen in Honest Restaurant chain in Ahmedabad.
LiveMedia is a “Captive Audience Network” of LCD Screens, strategically placed in Captive environments such as Restaurants, Corporate Offices, BPO’s, Gyms, Salons, Hospitals etc. where people of identifiable demographics congregate. The Screens show entertainment and information oriented content / snippets, thereby engaging and entertaining the audience and providing an effective platform for Advertisers to reach out to their target Customers
The company behind Live Media is investing big amount in it.LCD screens are provided by company itself.The company is putting screens at the places where a visitor normally spend 10-15 minutes.Waiting in hotels before the food come visitors look at the screen to do time pass and such the advertising network runs.
It’s not like the screen is showing only ads ,it’s interactive so it attracts attention.Currently live media is claiming itself number one chain in India.Live media has partnership with some big brands.
I am not sure about advertising rates and what the host get.I made this post to give you notice that new style of advertising (adapting foreign countries) is now in India.
Currently I know name of only LiveMedia but I know there are other brands also,if you know them let me know in comments.I will update this article.
Update: Just got a call from Live Media.They said they do not pay anything to the partners.They have to spend money behind high quality screen and etc.They just provide interactive medium for visitors of partner through programs like horoscopes,graffiti as I told in article.