IRDA releases guidelines for insurance related websites

Posted By: KP On March 20, 2011 Under Internet Categories


Before a few days I released signals on our Facebook page regarding how government wants to control internet content. As a part of that, government released guidelines for insurance related websites.

According to IRDA internet use is growing in India and people seek websites for insurance information. In such condition one must provide complete correct information on their website. In addition to that it emerges need of an aggregator which provides all details of all companies insurances.

Also government is thinking to control some content of insurance related websites which is not run buy insurance companies itself. It can be a third party forum or information site. Not only insurance sector but government has red eyes on each and every sector for safety of consumer from mislead and in somewhat cases potential national security information over the internet.

So webmasters should take a note of this and start rectifying your website content. It seems that in near future IT ministry will release some guidelines regarding internet, what to and not to publish.

Quoting guidelines from IRDA website:

The use of internet is growing rapidly in India. Buyers of Insurance products increasingly access / visit websites to know the features and to compare prices of the products offered by different insurers. This has led to the emergence of dedicated websites known as ‘web aggregators’ offering information on insurance products. The concept of web aggregator is of online enquiry or shopping where a client could get information and premium quotes on all types of policies across Insurance companies at one point.

With a view to bringing in uniformity in display of Prices and Key Features of the insurance products by the web sites, to protect the interests of the clients and to rationalize the approach to be adopted by Insurers / Brokers in dealing with various websites that offer price comparisons and display the key features of products, the Authority proposes to issue Guidelines on ‘Web Aggregators’.

It’s clearly showing the strictness and attention of government on web content. Hope that adds more quality to web, specifically Indian websites.



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