Capacity : 3 Idiots
We all know importance of marketing and we also know how Amir Khan is into it.
Amir Khan achieves his success mostly from marketing his movie. He uses different but creative marketing fundas.
Last year, he practically cut people’s hairs in Ghajini style hair cuts to common people to promote his Ghajini and the movie earned more than 200 crores on box office. It was biggest hit of 2008.
Now in this December the awaited movie, 3-idiots is releasing. Amir has decided to do something like this to promote the movie.
They are going to print stickers indicating “Capacity: 3 Idiots” on it. The stickers will be hanged on the auto rickshaws in Mumbai and other suburban. Not only Mumbai but such 10000 stickers will be hanged on auto rickshaws in Hyderabad, Chennai , Patna, Kolkata, Jaipur, Lakhnau, Indor, Banglore, Bhopal, Kanpur cities. Soon you will see such stickers around you.
Also, the specially designed funny looking chairs dedicated to this movie can not be ignored. I bet they are really eye catching and it will be really funny to have such seats around our multiplexes and malls.
At this time, it is too early to say whether or not this movie will be a success or rule the bollywood, but the marketing strategy sure is.
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