Auto rickshaw advertising is a popular and effective marketing technique. Many brands, websites and movies like 3 idiots have used auto rickshaw advertising for publicity. Lets get all details about auto rickshaw advertising, it will surely help a new entrepreneur and webmaster.
Remember how Amir Khan promoted his 3 idiots with auto rickshaw banners ‘Capacity 3 idiots‘. It was not the very first auto rickshaw advertisement. In fact, many websites have gained popularity through auto rickshaw marketing.
|photo by mikecogh|
A new entrepreneur or web master will always have a question in mind ‘How much an auto rickshaw advertise costs ?’. To get actual information we contacted many auto drivers who were holding advertisement on their rickshaws. We did the same in many cities across India.
We found three types of advertising systems. An auto rickshaw driver told us that he is affiliated with an advertising agency which has tie-up with auto rickshaw unions. The agency pays around 75 Rs. per month for a single back banner. Such agencies take 100-150 Rs. from clients.
Another method is direct dealing. You contact an auto driver, he will spread the banner in his group and so on your advertise gets spread. They charge around 75-100 Rs. per banner per auto.
One nice method I noticed in Ahmedabad is giving away freebies for putting banners. The website was providing some 50 Gms of Tea and 1 KG sugar for putting the banner. If you can trade such a way it will be more cheaper to get advertising place.
Here are some auto rickshaw advertising rates in various cities of India. (1 $ = 50 Rs.)
Ahmedabad – 75-100 Rs.
Mumbai – 100 Rs.
Pune – 80-100 Rs.
Delhi – 100-125 Rs.
Hyderabad – 80-100 Rs.
Marketing is all about ideas, one who pays 100-150 Rs. per banner can get much more if he exchanges some low value but unique gift for a banner.